Introducing The Dr. Organic Calm Club concept, a one-day pop-up, created by the Known team, to introduce the Skin Calm collection.

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Wellness experts delivered LED facials, lymphatic drainage, facial reflexology and Pilates classes, alongside a branded smoothie cart and nourishing food area inspired by key product ingredients. We captured content throughout and hosted an evening cocktail and DJ session encouraging social sharing. The launch was further supported by street sampling and a British Beauty Week in-store promotion.