GLOBAL PRESS TRIP &
CONTENT CREATION
FOR JUVEDERM FILLER
We supported Juvéderm filler in its campaign: Future of HA, designed to support sentiment shift in the filler category.
Our work included an international press trip – everything from executing all design and branding, creating engaging talks and beautiful dinners, through to content creation and hosting media at a two-day immersive event in Rome.
THE RESULTS
23+ pieces of coverage across publications, including Vogue Online,
Harper’s Bazaar, ELLE, InStyle, Bunte, The Telegraph, SheerLuxe and Get
The Gloss (in a matter of weeks).
11 journalists shared content on social media, generating a total of 186
stories, 9 direct tags to the brand, 3 grid posts, and reaching a combined
audience of 46,864 followers.
Social assets, toolkits and other documents were created for international
roll-out to help replicate the success of the project with excellent market uptake.