REIGNITING INTEREST IN
HERITAGE FRAGRANCE
YARDLEY LONDON
Yardley London recruited Known to support several new launches and reinvigorate interest in the 250-year-old brand.
We created a concept: Yardley London: In Bloom. Executed via a one-day press and influencer showcase at Amie Wine Studio, curated to bring the brand’s heritage, fragrance portfolio and story to life. Known’s design team branded every touchpoint, and the experience included personalised engraving and bespoke bouquets to takeaway all within a highly shareable environment.
THE RESULTS
107 press, influencers and VIPs attended. Press attendees including Marie
Claire, Women’s Health, The Guardian, Stylist, Glamour, The
Telegraph and Grazia. Influencer attendees included @courtneymegz (595k
followers), @mathilebarker (91.4k), @chloejmeadoes and @hanan.selini (165k)
124 Instagram and TikTok posts generated 661k views and 708k
impressions driving strong engagement and advocacy.
Post-event press activity and sampling ensured continued coverage and
momentum beyond the event with 31 additional sample call-ins following
the showcase