BUILDING A BRAND FROM

CONCEPT TO CONSUMER

Co-founded by a leading plastic surgeon, INJECTUAL, is a best-in-class advanced injectables studio with a high-performance skincare range.

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Known was briefed to develop a brand identity that conveyed quality, safety and expertise. The Known creative team devised the INJECTUAL visual language including logo, colour palette and fonts, and brought this to life across product design and product packaging for the brand’s premium skincare range.

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Targeting an audience who want to feel confident, and who prioritise prevention, maintenance and natural results, Known also developed the brand story and messaging, which is currently being rolled out to launch INJECTUAL to media and influencers across the UK.