INTRODUCING NEW BRANDS
TO MARKET, AND
POSITIONING THEM FOR
INTERNATIONAL LAUNCH
We launched eyecare brand Peep Club to press in 2021 (and continue to support it today) with a hardworking press office approach that updates perceptions of eyecare to current and cool.
Through compelling press office campaigns to support evergreen as well as new products, content written by journalists and founder profiling, we’ve supported Peep Club to become a go-to brand for everything eye related for media, resulting in the brand launching into the USA in 2025.
THE RESULTS
900+ pieces of coverage in 5 years including regular features in Marie Claire, Cosmopolitan, Elle and Harper’s Bazaar
5 features in Vogue Magazine and 12 features in Sheerluxe
Regular partnerships with the likes of PRICC Acupuncture Clinic, Victoria Health, Takroni London and Clinisoothe.