LAUNCHING & BRAND-NEW
SUPPLEMENT INTO A
SATURATED MARKET
The supplement market is a crowded space and we were briefed to find a way to help Beauty Complex Collagen break through the noise.
Tapping into the specialist area of the brand’s ambassador, GP and dermatologist Dr Anita Sturnham – cosmeceutical treatments i.e., fillers, laser - treatments that damage the skin to produce more collagen – we identified supplementing as the missing step in the regimes of the women having these treatments.
A mobile airstream was branded as the Beauty Complex Clinic, driven around London to top magazine houses with Dr Sturnham on board to discuss the topic of ‘where high-tech treatments meet supplementing for consumers today’.
THE RESULTS
19 top tier media attended appointments at the Beauty Complex Clinic
including Beauty Directors and Editors from Vogue, Hello, Woman’s Own,
Woman, Top Santé, Harper’s Bazaar, Elle, Women’s Health and Daily
Express Saturday Magazine.
42 pieces of coverage were achieved for the campaign with a circulation of over 3M.