LAUNCHING A WORLD
FIRST BEAUTY DEVICE:
THE FOREO UFO VIA A
360 CAMPAIGN
Starting with a stunt, where the device was revealed via giant replicas located
over iconic UK destinations - Clifton Suspension Bridge in Bristol, Brighton
Royal Pavilion and St Paul’s Cathedral in London, with influencers and
consumers encouraged to share #WhattheFOREO via social to be in with a
chance of winning a UFO device.
Followed by an immersive event experience for 200 press, influencers and
retailers, featuring rideable UFO roundabout, virtual reality, space themed
FOREO pick-n-mix goody bags, an opportunity to meet Celebrity Facialist,
Nichola Joss, and a make-up station to try out the UFO and then have a
‘Space Face’, alien theme look reapplied.
For our press office we designed a 3D press pack.
THE RESULTS
The stunt garnered attention from news and broadcast media, consumers
and influencers, securing a reach of 60M+ over 48-hours period, with 125
earned social mentions with a reach of 1.5M
92 press at the event from titles like Grazia, Harper’s Bazaar, Elle, Metro,
Stylist, Daily Mail, Refinery29, BBC News, This Morning, BuzzFeed, Heart
and BBC Radio + 38 influencers + 18 top make-up artists and 19 key
retailers including Selfridges, Current Body, M&S and Harvey Nichols. There
was a significant uplift in retail sell in after the campaign
95 social mentions from the event with a reach of 750K+
To drive further ROI videos with Nichola Joss were filmed and placed
editorially on high reaching websites including Standard.co.uk
Just three weeks post launch, 55 pieces of coverage appeared for the
UFO, with a circulation of 7.4M