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LAUNCHING LUXURY
FRAGRANCE, FROM
CONCEPT TO CONSUMER
Known executed a full-day launch for Electimuss’ new fragrance, Astrum Nova creating a luxurious brand experience for press, influencers and key stakeholders.
Starting with a breakfast event, 1-2-1s throughout the day and ending with creator drinks reception to build anticipation ahead of the launch.
THE RESULTS
19 top tier media attended appointments at the Beauty Complex Clinic
including Beauty Directors and Editors from Vogue, Hello, Woman’s Own,
Woman, Top Santé, Harper’s Bazaar, Elle, Women’s Health and Daily
Express Saturday Magazine.
42 pieces of coverage were achieved for the campaign with a circulation of
over 3M.
READY TO GET KNOWN?
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