MARKING A MILESTONE FOR
BRITISH BOUTIQUE FASHION
& LIFESTYLE BRAND
Known created a calendar of activities for the 30th birthday campaign, including an in-store showcase and private shopping appointments with branded mini manicures in the flagship Caroline Gardner store for key media and influencers to exclusively preview new collections, encourage social sharing and create coverage opportunities.
THE RESULTS
The in-store event secured 20 attendees across top-tier titles with a
combined reach of 112 million, including the London Standard, Daily Mail and
Woman & Home.
40 pieces of coverage secured as a result of the 30th anniversary
campaign.
Secured profiling opportunities for the brand founder, Caroline Gardner,
across a mix of business, interior and fashion titles, looking back at the last
30 years and highlighting the brand’s success.